Saturday, May 31, 2008
Unorthodox Book Marketing, Tung Desem Waringin To Throw Away 100 Million Rupiah To Market Book
Some guy will throw away more than ten thousand US dollars out of an airplane this Sunday as his way of promoting his new book. I'm all for it, giving away free stuff is always a good way to promote yourself. Take a look at politicians!
Tung Desem Waringin, author and motivational speaker will be throwing 100 million rupiah ($10,740) from an airplane on Sunday as part of a marketing ploy for his second book according to a Reuters article.
A spokesman for the organizers, Diki Sidik, said Jakarta police had refused to issue a permit for the event but Tung would go ahead with the plan outside the capital.
"Rather than spend a lot of money for unsuccessful marketing, better give the money to the people," Sidik said.
The first time around, apparently this author rode around in a horse. It was said that he sold 10,091 books that day in Indonesia with the amount of publicity he got, he also reached out to companies. That's one aggressive guy. Most people just pay someone else to do their book marketing. Looks like he went the extra mile