I read a book by John Kremer entitled 1001 Ways to Market Your Books. It was pretty darned thick and not necessarily the easy-read you would probably have after a long day of work, but it is quite insightful.
Well John Kremer is up to something new these days with his Self publihing Hall of Fame. Apparently if you self publish, you can be in on it too provided you have
- big sales
- significant rights sales
- impact on society
- growth as a publisher
- an innovative marketing strategy
- or a very good story....
Self-publishing was at one point considered as bad as vanity publishing, but with so many self-published successes in the past few years, it is now possible to self-publish with respect. Publishers Weekly will now look at self-published books, something they would never have done five or ten years ago. “Gone are the days,” wrote former Publishers Weekly rights columnist Paul Nathan, “when self-publishing was virtually synonymous with self-defeating.”
And now with the advent of print-on-demand publishing, it's possible to self-publish at little cost. POD publishing or self-publishing are excellent ways to test the market for a book, establish that market, and even build the market to such an extent that an author can sell the reprint rights to a much larger publisher for a good advance. Indeed, many larger publishers now scour the shelves and the Internet for self-published and POD books that could fit their publishing program. Self-publishing has become respectable again.
You could stock a superb college library or an incredible bookstore just from the books written by the some of the authors who have chosen to self-publish: Margaret Atwood, L. Frank Baum, William Blake, Ken Blanchard, Robert Bly, Elizabeth Barrett Browning, Lord Byron, Willa Cather, Pat Conroy, Stephen Crane, e.e. cummings, W.E.B. DuBois, Alexander Dumas, T.S. Eliot, Lawrence Ferlinghetti, Benjamin Franklin, Zane Grey, Thomas Hardy, E. Lynn Harris, Nathaniel Hawthorne, Ernest Hemingway, Robinson Jeffers, Spencer Johnson, Stephen King, Rudyard Kipling, Louis L'Amour, D.H. Lawrence, Rod McKuen, Marlo Morgan, John Muir, Anais Nin, Thomas Paine, Tom Peters, Edgar Allen Poe, Alexander Pope, Beatrix Potter, Ezra Pound, Marcel Proust, Irma Rombauer, Carl Sandburg, Robert Service, George Bernard Shaw, Percy Bysshe Shelley, Upton Sinclair, Gertrude Stein, William Strunk, Alfred Lord Tennyson, Henry David Thoreau, Leo Tolstoi, Mark Twain, Walt Whitman, and Virginia Woolf.