Douglas Coupland's new novel "The Gum Thief" published by Random House will be marketed with a series of videos which were posted on Youtube recently.
The videos follow the book's theme in the form of narratives from the protagonist perspective as well as that of other characters from the book.
This is a new way of marketing for the book and is projected to interest younger markets into reading contemporary fiction.
Traditional book publishers such as Random House are turning towards more contemporary forms of advertising as well. It is smart to target Youtube as part of their marketing campaign. Wonder if their strategic partner in print on demand would offer that too...