iUniverse Publishing Promotion - Dollar Savings To Make Mom Proud?

iUniverse is taking the Mother's Day theme with their promotion this May. I don't really understand how the dollar savings will make mom proud. The book being published might though

Promotion Description:	Code:*
Save $200 off the regular price of a Premier Pro Publishing Package. $1,299 NOW ONLY $1,099	200MAYPRO
Save $150 off the regular price price of a Premier Publishing Package. $899 NOW ONLY $749	150MAYPRE
Save $100 off the regular price of a Select Publishing Package. $599 NOW ONLY $499	100MAYSEL