Unorthodox Book Marketing, Tung Desem Waringin To Throw Away 100 Million Rupiah To Market Book

Some guy will throw away more than ten thousand US dollars out of an airplane this Sunday as his way of promoting his new book. I'm all for it, giving away free stuff is always a good way to promote yourself. Take a look at politicians!

Tung Desem Waringin, author and motivational speaker will be throwing 100 million rupiah ($10,740) from an airplane on Sunday as part of a marketing ploy for his second book according to a Reuters article.

A spokesman for the organizers, Diki Sidik, said Jakarta police had refused to issue a permit for the event but Tung would go ahead with the plan outside the capital.

"Rather than spend a lot of money for unsuccessful marketing, better give the money to the people," Sidik said.

The first time around, apparently this author rode around in a horse. It was said that he sold 10,091 books that day in Indonesia with the amount of publicity he got, he also reached out to companies. That's one aggressive guy. Most people just pay someone else to do their book marketing. Looks like he went the extra mile

Authorhouse's Six Steps to Publish Your Book in 2008

Here are 6 steps to publish your book from Authorhouse

With Christmas just a few days away, the New Year’s Resolution season is in full effect. Last year, we highlighted the top ten resolutions for writers. Those tips can help you start writing and keep at it, but several AuthorHouse authors have asked about specific goals to publish a book. If you’re ready to make 2008 the year you publish, consider these crucial steps.

Pick a target date for holding the first copy of your book in your hands
Staying focused on a specific date will help you remain productive. Set a date that you’ll have to work to achieve, but don’t make it unrealistic or unattainable. Many first-time authors pick dates with special significance, such as a birthday, professional meeting or speaking engagement.

Set a schedule to meet your goal
Once you pick your publication date, work backwards, putting dates on a calendar of when you need your manuscript completed and submitted. Also, build in time for illustrations or editing, if needed. Experienced self-publishing companies such as AuthorHouse can help determine a schedule that works best for your needs.

Pay attention to the best time and place for you to write productively
Most experienced writers say they’ve learned there are better times and settings for them to write. Just like athletes, certain conditions can put a writer in the “zone” where words flow freely. Once you’ve figured out where and when you do your best writing, commit to writing regularly in those conditions.

Make yourself accountable to someone for finishing your book
Choose someone who will help make sure you’re staying focused. It can be a friend, family member or someone familiar with book publishing. AuthorHouse representatives have served in this role for thousands of authors. You may also be able to find another writer who also wants to complete their manuscript in 2008, and you can keep each other moving forward throughout the year.

Create a marketing plan for your finished book
The success of a book is often directly tied to successful planning. To maximize your sales potential, a successful marketing plan must be in place before your book launch. Develop a plan for how you’ll get the word out about your new book. Your own Web site, press releases, book signings and speaking engagements should all be considered.

Plan an event to celebrate your book’s publication
Writing a book can be one of the most enjoyable accomplishments of your life. Celebrate by throwing a launch party or scheduling a book signing at a local bookstore. This is more than a book—it’s part of your legacy. Take a few moments to celebrate your achievement and capitalize on the buzz you’ve created for your new book.