A promotion that was developed during the AARP’s Life@50+ Conference has led Authorhouse to start giving away free books that equal the number of candles on their birthday cake. That's quite nice.
More mature people who are now retiring and/or are experiencing "empty nests" so to speak want to publish a book as they reach the sunset of their lives. More personal dreams of documenting success and/or just relishing the memories come closer to view I guess when we get to that certain age. Publishing isn't a financial issue or even a professional issue but more a personal aspiration that people want to leave behind.
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