iUniverse's Expands Author Marketing With Newly Appointed Director

The Bookseller posted that iUniverse just appointed a director for author marketing. What does this mean for writers and authors exactly?



Let's define author marketing first. Author marketing is when authors with published works decide to spread the word about their work through a variety marketing efforts, like marketing campaigns for books that happen online, in print and through media publicity.



The goal would be to get as many people know about the book's release, the book's theme that would get readers interested in buying the book.



iUniverse apparently wants to provide affordable services to help authors develop a platform and sell books through a broad range of quality marketing services for iUniverse authors